AEG Merchandise Unveil Official Kobe Bryant Merch



Los Angeles, CA (April 7, 2016) – This morning at 8:24 a.m. (PDT), AEG Merchandise and will officially unveil the Kobe Bryant “24 Collection” featuring over 45 exclusive apparel items to commemorate the incredible career of the Lakers legend.

The specially created items include New Era headwear, adidas Jerseys and t-shirts, jackets by JH Design Jackets, an exclusive Pin line with Aminco and much more while supplies last. Additional products will be available at STAPLES Center’s TEAM LA Store on Wednesday, April 13 at 8:24 a.m. (PDT) to commemorate Bryant’s last game. Additionally select items will be sold in concert with Uber Eats on the 13th and delivered exclusively via Uber Eats.

“The vision and creation of the “24 Collection” started more than a year ago when we challenged the New Era Cap design team to create items to commemorate one of the Lakers’ all-time greats and most popular player in team history. After sharing our vision with our partners, the “24 Collection” was created,” Sean Ryan, Vice President, AEG Merchandise. “An athlete like Kobe Bryant only comes along once in a generation and to celebrate his incredible twenty year career we feel we have really captured it with the over forty five exclusive items available for fans who want to celebrate the history that they have witnessed.”

The limited edition high-end hats created by New Era’s Design Team now available exclusively through AEG Merchandise include:

18k Gold Black Lambs Leather Cap

  • Retailing for $38,024
  • Eight total caps made and available for purchase
  • Black leather 59FIFTY (Fitted) cap with black snakeskin visor, representing the Black Mamba and a gold snakeskin under visor
  • 3.5 oz. 18K gold “24” affixed to the front of the cap with the Lakers logo set inside of the cap
  • Lakers logo embroidered on the rear of the cap
  • The cap has a custom purple satin liner stamped with gold foil featuring Bryant’s career highlights

Purple Diamond Cashmere Cap

  • Retailing for $24,008
  • Eight total caps made and available for purchase
  • Purple cashmere 59FIFTY (Fitted) cap with a gold snakeskin under visor
  • Lakers logo is embroidered on the front with Bryant’s name and number
  • Five yellow diamonds are affixed above Bryant’s name and number to represent his five NBA Championships
  • The cap has a custom purple satin liner stamped with gold foil featuring Kobe’s career highlights

Both caps were produced at New Era’s US manufacturing facility in Derby, NY, which is close to New Era’s Global Headquarters in Buffalo, NY and will come in a custom black leather box featuring Kobe’s number with embossed Lakers logo.

AEG and STAPLES Center collaborated with official airline partner Delta Air Lines to deliver the exclusive collection in style. The items traveled from Buffalo, N.Y., and made their way to Los Angeles in Delta's Delta One™ cabin, where they were treated to the airline's full premium experience. Delta has served as the official airline of the Lakers since 2011 and continues to deepen its footprint in Los Angeles, where it operates more than 160 daily departures, employs more than 3,000, and partners with dozens of key community organizations.

For the more casual cap collector and Kobe Bryant fans, New Era created five other caps which are take down versions of the “Black 24 Cap” and the “Purple Diamond Cashmere Cap” which include:

  • 81 Cap – Limited edition with only 248 caps made with Swarovski crystals and the points per quarter embossed on four side panels available for $248.24
  • 24 Liquid Infused Adjustable Cap – Gold color liquid metal infused 24 on the front of the cap and retails for $82.48
  • Slam Dunk Cap – Limited edition with only 248 caps made commemorating Kobe Bryant’s accomplishments and is retailed at $72.48
  • 5x Champ Liquid Metal Cap – Limited edition cap with only 824 fitted caps retailing for $72.48
  • 24 Metal Fitted Cap – Take down version of the “18k Gold Black Lambs Leather Cap” retailing at $72.48

Exclusive jersey designed by adidas will also be available in two varieties (both limited editions) with details below:

  • Exclusive Boxed Jersey – Retailing for $824 there are only 248 jerseys made that have snake print body with Bryant’s career accomplishments detailed up and down on the inseam and five-time NBA Champion detailed on the back neck
  • Retail Jersey – Retailing for $424 and only 824 jersey made, this version of the jersey is a similar design to the Exclusive Boxed Jersey with each jersey has snake skin number and Bryant’s career accomplishments detailed up and down on the inseam and five-time NBA Champion detailed on the back neck

For those Kobe Bryant fans looking for a t-shirt version of the exclusive jerseys, there will be three different official adidas t-shirt versions of the boxed and retail jersey described above to mimic the jerseys design retailing for $32.48 and the long sleeve t-shirt also available for $42.48.


There will also be three jackets exclusively created by JH Design and all Made in the USA to commemorate Kobe Bryant’s illustrious career. The first jacket is a lambskin leather jacket with snakeskin leather accents, Swarovski rhinestones, hand-crafted leather logos and a leather collar, cuffs and waistband. There are only 24 jackets made with a limited edition JH plaque on the inside of the jacket and will retail for $5,824. The second jacket is a wool jacket with hand-crafted gold leather logos, embroidered knit collar, cuffs and waistband. There are only 248 jackets made and includes a limited edition JH plaque on the inside of the jacket, retailing for $824. The third and final jacket has a wool body, leather sleeve varsity jacket with chenille logos, embroidered knit collar, cuffs and waistband. There are only 124 jackets made and also includes the limited edition JH plaque on the inside of the jacket and retails for $724.

There will be a total of 55 items of which 48 are exclusive to and the TEAM LA Store. There will be an T-shirt line commemorating Kobe’s all-star appearances by adidas as well as some exclusive pins created by Aminco and Coin Line created by Highland Mint that are detailed below:

  • Exclusive Pin line with Aminco
    • Limited Edition 824 – 24 Gold Plated Pin that are $8.24 each
    • Limited Edition 248 – 24 Pin in a tin that are $32.48 each
    • Limited Edition 8 – 24 Diamond Pin that are $12,424 each
  • Exclusive Coin line with Highland Mint
    • Limited Edition 824 – Silver Mint Coin that are $24.08 each
      • Minted with card
      • Individually numbered
    • Limited Edition 248 – Gold Flash Coin that are $48.24 each
      • Minted with Card
      • Individually numbered
    • Limited Edition 24 – Two Tone Coin that are $324.08 each
      • Minted in a box
      • Individually numbered
    • Limited Edition 8 – 1.5 Oz solid Gold Coin that are $10,024 each
      • Minted in a box
      • 1.5 oz. Solid Gold Coin
      • Individually numbered

UberEATS is teaming up with the official store of the Los Angeles Lakers to celebrate the legacy of a local sports legend by getting fans access to limited edition gear, faster than anyone else. Ahead of the final game on April 13 -- from 9:00 a.m. to 10:00 p.m. -- fans can open the brand-new UberEATS app to find an extensive selection of limited edition gear from the official store of the Los Angeles Lakers that they can get delivered powered by UberEATS. You can download the UberEATS on the App Store or get it on Google Play. For more information on UberEATS, visit

Fans in the United States and Canada can access and search the “24 Collection” starting Thursday, April 7 at 8:24 a.m. (PST) at, with shipping of all items purchased online beginning on April 13th. Additionally, many of the same items found at and some exclusive to the TEAM LA Store will be available for purchase in person at the TEAM LA Store at STAPLES Center on Thursday, April 13th when the store will open to the public at 8:24 a.m. (PDT) and will close to the public at 4:30 p.m. (PDT). Kobe Bryant’s final NBA game will be held at STAPLES Center on Wednesday, April 13th at 7:30 p.m. versus the Utah Jazz.

For official images and video of the “24 Collection” merchandise you can download them here

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New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit

About Delta Air Lines

Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune’s top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 327 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as, Twitter @DeltaNewsHub,, and Delta’s blog

Media Contacts

Cara Vanderhook


[email protected]


Philip Crimaldi

DKC on behalf of New Era & Delta Air Lines


[email protected]