Uber Becomes an Official Rideshare and Transportation Partner
UBER BECOMES AN OFFICIAL RIDESHARE AND TRANSPORTATION PARTNER ACROSS TOP AEG ASSETS IN EUROPE AND THE U.S.
New, Multiyear Agreement Includes The O2, STAPLES Center, L.A. LIVE, StubHub Center, LA Galaxy, LA Kings, and more than 20 other AEG Venues, Assets, and Festivals
LOS ANGELES, Calif. – April 5, 2017 – Uber, the world’s largest ridesharing company, and AEG, the world's leading sports and live entertainment company, partnered in an agreement that makes Uber the official rideshare and transportation partner for 27 AEG venues and assets around the world. The partnership, brokered by AEG Global Partnerships, will help expand transportation options for fans and provide even more benefits to guests visiting AEG venues, festivals, concerts, and sporting events.
The multiyear partnership includes marquee venues and assets around the globe including: The O2 (London); The SSE Arena, Wembley (London, England); STAPLES Center and L.A. LIVE (Los Angeles, Calif.), StubHub Center (Carson, Calif.); LA Kings, LA Galaxy, and AXS.com. Participating AEG Presents clubs and festivals include: Verizon Theater (Dallas); 1STBANK Center, Fiddlers Green Amphitheatre, Bluebird Theater, Gothic Theater and The Ogden Theater (Denver); The Coliseum and The Joint at Hard Rock (Las Vegas); and PlayStation Theater, Terminal 5, Music Hall of Williamsburg, Rough Trade, and BrooklynSteel (New York); BUKU Music + Art Project (New Orleans), Modernism Week (Palm Springs, Calif.), Off the Rails Country Music Festival (Frisco, Texas), Rock on the Range (Columbus, Ohio), MO POP FESTIVAL (Detroit), and Bumbershoot (Seattle).
Amy Friedlander Hoffman, head of experiential marketing at Uber, said, “Uber already plays a big part in a fan’s game day, concert, or event experience by getting you there safely and on time. This partnership with select AEG venues takes that experience to a whole different level. Now, fans will have access to new perks, designated pick-up and drop-off spots and exclusive promotions – creating the best event experiences for all fans.”
The new relationship will serve to enhance the overall fan experience by bringing a new level of convenience to AEG venues and premiere events. Uber riders will have easier access to AEG’s numerous events, facilities and teams around the world with the newly designated pick-up and drop-off “Uber Zones” at participating locations. Surprise elements for passengers, as well as various in-venue perks for fans, and a number of exclusive promotions via the Uber, LA Kings, LA Galaxy and AXS apps, respectively, will be made available to fans throughout the year.
“The AEG portfolio of globally recognized assets is unmatched. Having a chance to build this multi-entity partnership across major world markets can only be shared by equally powerful organizations that share a vision to enhance experiences through technology and live events,” said Nick Baker, senior vice president, AEG Global Partnerships. “With the help of Uber’s global platform and innovative technology, our fans will experience a new level of convenience, safety and ease as we continue to raise the bar and deliver topnotch experiences around the world.”
The Uber platform makes it extremely convenient for fans to take advantage of the new partnership. Passengers simply download Uber’s mobile app, enter the AEG venue name or event as the destination and tap request. A dedicated Uber driver will arrive shortly thereafter and take each passenger to the designated drop-off “Uber Zone,” which will be available at participating events and locations. On the way home, fans simply go to the dedicated pick-up “Uber Zone,” open the app and instantly request a ride with the tap of a button.
The agreement also includes state-of-the art digital and traditional in-venue signage for Uber as well as premium marketing and social promotion across numerous AEG assets including AXS.com, the LA Galaxy, the LA Kings and integration into select AEG Presents festival apps. Additionally, as a way of saying thank you to fans in Los Angeles, Uber and the LA Kings will execute a number of activations throughout the year, including special offers and merchandise for LA Kings fans during away games, a driver incentive program for LA Kings fans who sign-up to be Uber drivers, a “King of the Month” promotion, which will honor specific Uber drivers on-ice and reward them with tickets and a VIP experience, and more.
Uber’s mission is to make transportation as reliable as running water—everywhere, for everyone. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? Six years and over two billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars.
Headquartered inLos Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments:AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals;AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLESCenterand L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; andAEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found atwww.aegworldwide.com.
Beck Media & Marketing for AEG Global Partnerships