A boy stands to speak during a Know the Signs class with the back of his shirt depicting "See Someone Alone, Reach Out and Help, Start with Hello."

LA Kings Partner with Sandy Hook Promise to Train Local Youth and Adults in Violence Prevention Programs at Los Angeles-Area Schools

Partnership coincides with LA Kings' ENOUGH. campaign that was launched last November following the mass shootings in Thousand Oaks

LOS ANGELES – AEG’s Los Angeles Kings recently announced a partnership with Sandy Hook Promise (SHP) to train youth and adults in violence prevention programs in Los Angeles-area schools and communities. The announcement was made at a press event at Hermosa Valley School in Hermosa Beach, Calif on Tuesday, Sept. 24. 

The partnership coincides with LA Kings’ ENOUGH. social media campaign that was launched last November following the mass shootings in Thousand Oaks.  It is a three-year commitment by the Kings to Sandy Hook Promise to deliver the Know The Signs (KTS) programs to more than 65,000 youth and adults in middle and high schools in the Los Angeles area, including LAUSD, Torrance USD and Conejo USD.

A check in the amount of $360,000 was presented by the Kings to Sandy Hook Promise during the partnership announcement. 

“We are so grateful to the LA Kings for taking a stand in their community to prevent gun violence,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook Elementary shooting. “With their support, we will empower even more LA-area students to ‘Know the Signs’ to prevent school shootings and suicides, reduce bullying, and create safer schools for all kids.”

“It was very important to our organization to continue the ENOUGH. movement from this past November and Sandy Hook Promise is the perfect partner,” said LA Kings President and Hockey Hall of Famer Luc Robitaille. “Their mission to prevent gun violence and other forms of violence and victimization before they happen is exactly what we stand behind. We’re honored to join forces with them to reach kids, teachers and administrators all through Los Angeles.”

KTS training in LA-Area schools will teach youth and adults how to identify, intervene, and get help for at-risk individuals BEFORE they hurt themselves or others through SHP’s KTS gun violence prevention programs and the Say Something Anonymous Reporting System (SS-ARS).


About Sandy Hook Promise:
Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

About HBSCH:
The Hermosa Beach City School District (HBCSD) was established in 1904.  The district is located in the southwest portion of Los Angeles County and serves the community of Hermosa Beach.  The district serves approximately 1,350 students and is located on two sites. Hermosa Valley is located in the heart of the city along Valley Drive near Pier Avenue. Hermosa Valley School provides a comprehensive 4th-8th grade program that is focused on a vision of empowering our students to achieve and thrive through the lens of making connections.  Students are exposed to a variety of enrichment opportunities through Music, STEAM, Mindfulness, Garden/Nutrition, Physical Education, and a technology rich blended learning approach.  Teachers and students build relationships around purposeful curriculum and lessons using the reading and writing workshop model, cognitive guided approach to math instruction, understanding phenomena with hands on science, and interactive social studies instruction.