LA Kings Partner With PURO Lighting to Launch Powerful, New Continuous Air Disinfection at Toyota Sports Performance Center
Multiyear Agreement Provides LA Kings with State-of-the-Art Continuous UV-Based Air Disinfection Proven to Automatically Inactivate Viruses, Bacteria and Other Pathogens Including Today’s Coronavirus up to 99.976% in a Single Pass
LOS ANGELES--(BUSINESS WIRE)-- AEG, the world’s leading sports and live entertainment company, and its National Hockey League (NHL) franchise, the LA Kings, have launched a strategic new partnership with PURO® UV Disinfection Lighting (PURO Lighting)to bring enhanced protection and state-of-the-art UV disinfection technology to the team’s players and staff. The multiyear agreement makes PURO Lighting the official UV disinfection lighting partner of the LA Kings and its official practice facility, Toyota Sports Performance Center in El Segundo, California. The deal marks PURO Lighting’s first partnership with an NHL franchise and underscores the company’s commitment to best-in-class disinfection and safety protocols for professional sports teams during the pandemic, as well as protecting the team and staff for whatever may come later.
PURO Lighting and the LA Kings will utilize 3 different UV disinfection product lines:
- Helo Fixture – Powered by Violet Defense® technology, this programmable, full-spectrum and high-intensity UV disinfection fixture will be used throughout the Kings practice facility
- Aurora UV Air Fan – Professional high-performance UV-C air purifier that was recently tested to be 99.976% effective in inactivating today’s airborne coronavirus in just one pass
- Whisper UV Air Fan – This ultra-quiet commercial compact UV-C air purifier is perfect for disinfecting smaller areas throughout the practice facility
“We are extremely proud to partner with AEG and the LA Kings,” said Webb Lawrence, COO of PURO Lighting. “PURO’s approach to disinfection should give players, staff and their families the confidence that they are entering a safe space, disinfected from COVID-19, as well as other infections and bacteria that are common in hockey facilities. We look forward to contributing to and watching a great season from the Kings.”
PURO UV disinfection products are now deployed at Toyota Sports Performance Center across the high-traffic areas most frequented by Kings players and staff, including the team locker room, player’s lounge, restrooms, showers and weight room.
“Whether it’s on or off the ice, the safety and health of our LA Kings players and staff remains our number one priority,” said Josh Veilleux, senior vice president, AEG Global Partnerships. “While the outlook on COVID continues to improve, we know that flu season is quickly approaching. With that in mind, we are making sure that the Kings are practicing with the highest level of safety protocols and procedures in place throughout the current 2021-22 NHL season and beyond. Partnering with a category leader like PURO Lighting and being able to leverage their cutting-edge technology, makes our facility that much more state of the art and helps us to follow through on this important commitment to our team in the best way possible.”
PURO Lighting is a trusted leader in the disinfection industry. Independent tests have proven conclusively that PURO UV products effectively in inactivate up to 99.9% of SARS-CoV-2, E. coli, Salmonella, MRSA, Norovirus and more. In addition to this latest partnership, the company’s UV disinfection lighting products are currently being utilized in hospitals and urgent care clinics, city transit systems, hotels, manufacturing facilities, universities, police and fire departments, fitness centers, retail and more throughout the United States.
ABOUT PURO UV DISINFECTION LIGHTING
Launched in 2019 in Lakewood, Colorado, PURO® Lighting promotes health and safety by bringing proven and powerful UV light disinfection devices to all indoor spaces where people gather including sports facilities, hospitals, medical and manufacturing facilities, transportation, schools, entertainment venues, office buildings, and much more, all without the use of chemicals. All PURO Lighting products, whether it's our powerful pulsed-Xenon line powered by Violet Defense® technology, or our PURO Air products, providing continuous UV disinfection of air in occupied spaces, can rapidly disinfect any indoor area inactivating up to 99.9% of viruses, bacteria, fungi and more including today's SARS-CoV-2 virus. For more information, visit www.purolighting.com.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.
BECK Media & Marketing for AEG Global Partnerships