LA Galaxy Names Universal Studios Hollywood as Exclusive Theme Park Partner of the Club and Home Stadium StubHub Center
Multiyear Deal Makes Universal Studios Hollywood a StubHub Center Founding Partner and Partner of the LA Galaxy in this New Sponsorship Category for AEG
June 15, 2017
LOS ANGELES--StubHub Center and the LA Galaxy partner with Universal Studios Hollywood in a multi-year deal that taps the destination as the first-ever theme park partner of the multi-use sports complex in Carson, California, and the five-time MLS Cup Champions, the LA Galaxy. AEG Global Partnerships structured the agreement, which makes Universal Studios Hollywood a Founding Partner of StubHub Center.
“It also brings together three storied and equally like-minded Los Angeles entities coming together for the entertainment benefit of all Angelenos. Universal Studios Hollywood’s vision for outstanding service and commitment to customers aligns with ours, making this partnership a natural fit.”
As a StubHub Center Founding Partner, a replica of Universal Studios Hollywood’s iconic globe logo will be featured to the top of the soccer stadium’s new video display board at the south end of the venue. At more than 20 feet high and 53 feet wide, the new video board now complements the existing main video display at the opposite end of the stadium, which is the largest in professional soccer in North America. This exclusive and prominent signage will debut on June 17 at the LA Galaxy’s match versus the Houston Dynamo, and will remain a permanent fixture at the venue for the length of the partnership.
“As a global entertainment destination, we continually seek opportunities to showcase our exciting rides and attractions,” said David Miller, Senior Vice President, Brand Marketing, Universal Studios Hollywood. “This unique partnership with the LA Galaxy and StubHub Center is indicative of our mutual brands’ commitment to providing uncompromised entertainment options for our thrill seeking guests.”
“Bringing together two internationally recognizable brands such as the LA Galaxy and Universal Studios Hollywood is the perfect partnership to promote the excitement, family atmosphere, and entertainment that we create for Galaxy fans at StubHub Center,” said LA Galaxy President Chris Klein. “We are constantly looking for ways to enhance the guest experience, and this partnership will help to raise the bar even higher.”
“Partnering with Universal Studios Hollywood presents a tremendous opportunity for AEG to add value to the fan experience at StubHub Center for Galaxy games and all of our other activities in our venues here,” said Robert Vartan, senior director Global Partnerships at AEG. “It also brings together three storied and equally like-minded Los Angeles entities coming together for the entertainment benefit of all Angelenos. Universal Studios Hollywood’s vision for outstanding service and commitment to customers aligns with ours, making this partnership a natural fit.”
Universal Studios Hollywood, the LA Galaxy and StubHub Center will also plan and execute a variety of promotional content across both social and digital media platforms in addition to a range of in-stadium signage to maximize the impact of the partnership for fans.
ABOUT UNIVERSAL STUDIOS HOLLYWOOD
Universal Studios Hollywood is The Entertainment Capital of L.A. and includes a full-day, movie-based theme park and Studio Tour. As a leading global entertainment destination, Universal Studios Hollywood delivers highly themed immersive lands that translate to real-life interpretations of iconic movie and television shows. Recent additions include “The Wizarding World of Harry Potter™,” which features a bustling Hogsmeade village and such critically acclaimed rides as “Harry Potter and the Forbidden Journey” and “Flight of the Hippogriff™,” Universal Studios Hollywood’s first outdoor rollercoaster. Other immersive lands include “Despicable Me Minion Mayhem” and “Super Silly Fun Land” as well as “Springfield,” hometown of America’s favorite TV family, located adjacent to the award-winning “The Simpsons Ride™” and the “The Walking Dead” daytime attraction. The world-renowned Studio Tour is Universal Studios Hollywood’s signature attraction, inviting guests behind-the-scenes of the world’s biggest and busiest movie and television studio where they can also experience such authentic and immersive thrill rides as “Fast & Furious—Supercharged.” The adjacent Universal CityWalk entertainment, shopping and dining complex also includes the all-new multimillion-dollar, completely redesigned Universal CityWalk Cinema, featuring deluxe recliner seating in screening room quality theatres, and the “5 Towers” state-of-the-art outdoor concert stage.
ABOUT LA GALAXY
The LA Galaxy is an American professional soccer club, based in Los Angeles that competes in Major League Soccer (MLS). It is one of the league’s most-decorated clubs, having won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014) — the Supporters’ Shield four times (1998, 2002, 2010, 2011), the Lamar Hunt U.S. Open Cup twice (2001, 2005), and is one of just two MLS teams to win the CONCACAF Champions’ Cup (2000).
ABOUT STUBHUB CENTER
StubHub Center is southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG Facilities, the $150 million, privately financed facility was developed by AEG on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. StubHub Center features an 8,000-seat tennis stadium, a 27,167-seat stadium for soccer, football and other athletic competitions and outdoor concerts; a 2,000-seat facility for track & field and a 2,450-seat indoor Velodrome — the VELO Sports Center — for track cycling. StubHub Center is home to Major League Soccer’s LA Galaxy, the five-time MLS Cup Champions. StubHub Center is also home of the United States Tennis Association’s (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF), EXOS, an international training center for elite and professional athletes, and the temporary home of the National Football League’s LA Chargers. For additional information please visit www.stubhubcenter.com.
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Beck Media & Marketing for AEG Global Partnerships
Shannon Donnelly, 310.300.4813