Delta Extends AEG Partnership
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CONTACT: Delta Corporate Communications
AEG Corporate Communications
Delta Extends AEG Partnership with Six-Year Renewal
Delta bolsters official affiliations with STAPLES Center, LA Kings and
the GRAMMY Museum®
LOS ANGELES, Feb. 9, 2016 – Delta Air Lines (NYSE: DAL) is deepening its ties to L.A.’s sports and entertainment community with a new six-year, multi-platform agreement with AEG, the world's leading sports and entertainment presenter.
Through the extended commitment, Delta will remain the official and exclusive airline of STAPLES Center, the official and exclusive airline and exclusive charter partner of the LA Kings hockey franchise, and an official partner of the GRAMMY Museum® at L.A. LIVE. Delta also will obtain new naming rights to the luxury suite levels at STAPLES Center.
“In our relentless pursuit to become the airline of choice for Angelenos, Delta is committed to the entities and organizations that are vital to sustaining the city’s important sports and entertainment industries,” said Ranjan Goswami, Delta Vice President – Sales, West. “The investments we’re making in downtown L.A. complement those at LAX, where we continue to make ongoing enhancements to our network, product, and customer service.”
Delta’s AEG renewal underscores the airline’s support of a multitude of organizations and events that are vital to the fabric of Los Angeles. Delta has been the fastest-growing carrier at Los Angeles International Airport since 2009. Today it offers 160 peak-day departures to 60 destinations from Los Angeles and last year completed a $229 million facilities enhancementto Terminal 5 at LAX.
The “Delta Suite Level” at the STAPLES Center will encompass all of the downtown Los Angeles arena’s three luxury suite levels and include a Delta-branded kiosk and the Delta logo on all tickets and applicable collateral.
Delta will continue to be recognized as an official Founding Partner of STAPLES Center, which entitles the airline to receive extensive in-arena signage displays and, through Delta's affiliation with the Kings, maintain sponsorship rights inside and outside the arena throughout the NHL season. The Kings will promote Delta using its numerous promotional outlets on the web and via social and traditional media outlets as well as creating and promoting “Delta Day” during one Kings game every season.
As the official airline of the GRAMMY Museum, Delta holds naming rights to various major public programs and interior branding exposure in the museum and on all proprietary Museum programs and related marketing initiatives. In addition to its STAPLES Center, LA Kings and L.A. LIVE presence, AEG partners with Delta for its extensive global travel needs.
“We are very excited to extend our already strong partnership with Delta, which unites some of the most recognized sports and entertainment brands and platforms in Los Angeles with one of the world’s largest and most iconic airlines,” said Russell Silvers, Sr. Vice President, AEG Global Partnerships. “Both AEG and Delta share a visionary approach and commitment to activating platforms in a unique fashion, and this comprehensive program is truly a perfect example of a multi-property activation at its most creative.”
“What began five years ago as a partnership with the LA Kings and STAPLES Center has rapidly grown into a multi-venue, multi-asset, multi-country, relationship,” said Nick Baker, Sr. Vice President, AEG Global Partnerships. “Through a collaborative effort of our collective teams, we have had tremendous success in developing unique activations to showcase and brand Delta throughout the AEG portfolio.”
Delta returns for a ninth year as the Official Airline Partner of the 58thGRAMMY Awards®, presented live at STAPLES Center on Monday, Feb. 15. Delta will toast GRAMMY® Weekend with “Sites and Sounds,” a private, invitation-only performance from Leon Bridges – 2016 GRAMMY Award Nominee for Best R&B Album – on Friday, Feb. 12.
Also this month, Delta launches its Los Angeles issue of Sky magazine, featuring a story on Kings forward Jeff Carter, which further promotes the airline’s dedication to the L.A. community. Delta also supports Habitat for Humanity Greater Los Angeles, The Motion Picture and Television Fund, Junior Achievement Southern California, Covenant House California, Children’s Hospital Los Angeles, LA Regional Food Bank, KaBOOM! and AIDS Walk Los Angeles, among many others.
Delta offers more premium cabin seating from LAX than any other airline. All flights from LAX provide free premium entertainment through Delta Studio and offer more on-demand audio and video than any other airline serving LA. All flights also offer First Class or Delta One service, and WiFi is available on every domestic flight.
Delta’s Terminal 5 at LAX features a newly remodeled Delta Sky Club, a renovated Sky Priority lobby, and the airline’s first private check-in lounge,Delta ONE at LAX.Beginning June 1, the airline will launch five daily flights from LAX to Denver International Airport, a key route for business travelers in Los Angeles. Also in 2016, Delta will begin operating Boeing 717 aircraft on all Delta Shuttle flights between Los Angeles and San Francisco; increase service to both New York-JFK and Seattle to 10 daily flights; and add a third daily flight to Boston.
About Delta Air Lines
Delta Air Lines serves nearly 180 million customers each year. Delta was named to FORTUNE magazine’s top 50 World’s Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 328 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, operates or consults with a collection of companies including over 120 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA) and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Microsoft Theater, Club Nokia, and a 54-story, 1001-room convention "headquarters" destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings and LA Galaxy as well as the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface; Examiner.com and the AXS TV network, a linear cable channel focusing on live entertainment and lifestyle programming available in over 40 million homes. For more information, visit: www.aegworldwide.com.
About L.A. LIVE
L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports and entertainment district adjacent to STAPLES Center and the Los Angeles Convention Center featuring Club Nokia, a 2,300 capacity live music venue, Microsoft Theater, a 7,100-seat live theatre, a 54-story, 1001-room convention “headquarters” destination (featuring The Ritz-Carlton, Los Angeles and JW Marriott Los Angeles at L.A. LIVE hotels and 224 luxury condominiums – The Ritz-Carlton Residences at L.A. LIVE – all in a single tower) , the GRAMMY Museum, the 14-screen Regal Cinemas L.A. LIVE Stadium 14 theatre, broadcast facilities for ESPN along with entertainment, residential, restaurant and office space. Developed by Los Angeles-based AEG, L.A. LIVE, considered to be the nation’s most active ‘live content and event campus,’ also features 260,480 sf of conference center and ballroom facilities, a 100,000 sf special events deck, the famous Lucky Strike Lanes and Lounge, the celebrity owned Conga Room, a one-of-a-kind GRAMMY Museum, saluting the history of music and the genre’s best known awards show all centered around Microsoft Square, a 40,000 sf outdoor event space. L.A. LIVE showcases more events, award shows, sporting competitions, concerts and hospitality options than any other destination in the world. Visit L.A. LIVE today at www.lalive.com