Aug 4, 2015

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7TH ANNUAL NIKE BASKETBALL 3ON3 TOURNAMENT PRESENTED BY NBC4 SOUTHERN CALIFORNIA

ONCE AGAIN BRINGS OVER 1,500 TEAMS TO L.A. LIVE FOR

LARGEST 3-ON-3 TOURNAMENT IN CALIFORNIA

100 BASKETBALL COURTS LINED THE SURROUNDING

DOWNTOWN AREA FOR THE THREE DAY EVENT FILLED WITH GREAT BASKETBALL & ENTERTAINMENT

LOS ANGELES, CA (August 9, 2015) - The 7th annual Nike Basketball 3ON3 Tournament presented by NBC4 Southern California at L.A. LIVE wrapped up competition today after completing more than 4,500 games, featuring 1,500 teams with over 5,000 players, drawing more than 25,000 visitors over the three day event. Players and fans packed the streets lining L.A. LIVE, STAPLES Center, Chick Hearn Court, Figueroa St. and into the surrounding streets in Downtown Los Angeles with over 100 courts set up for competition, once again creating the largest 3-on-3 basketball tournament in California. The tournament featured Special Olympic, wheelchair, Youth, High School, Adult and Elite divisions as fierce competition highlighted the fan-favorite summer event at L.A. LIVE.

The entertainment-packed weekend kicked off on Friday evening in L.A. LIVE’s Microsoft Square with the inaugural ESPNLA All-Star Celebrity Basketball Game benefiting the Stuart Scott Memorial Cancer Research Fund at The V Foundation. ESPN heavyweights, Marcellus Wiley, Michelle Beadle, Steve Mason, Ben Lyons and others faced the Hollywood All-Star team led by Josh Duhamel, Jerry Ferrara, Clark Gregg and other celebrities that drew out 700 fans that cheered on their favorite on-air ESPN talent and celebrities.

Saturday’s competition was highlighted by the popular Nike Slam Dunk Contest, drawing out the largest crowds of the day as internationally known slam dunkers Chris Staples, Jonathan Clark, Young Hollywood and Kenny Dobbs showed off their high flying skills. Dobbs won the Nike Slam Dunk Contest by winning the highest score from celebrity judges, Rapper and KDAY Host Xzibit, ESPN’s Ben Lyons and Slam Dunk All-Star Michael “AirDogg” Stewart.

“As the annual Nike Basketball 3ON3 Tournament continues to grow, we are able to expand our footprint into the Downtown community and give the best street ball experience possible for our participants and fans, continuing to set apart this event as the best 3-on-3 tournament in the state,” said Ryan Golden, Tournament Director. “Thanks to our hardworking staff, volunteers, sponsors and competitors, we were once again able to create an exciting and unforgettable experience.”

Sunday’s competition was highlighted by the Nike Elite Finals for the six-foot and under, six-foot and over and women’s elite brackets. The women’s Nike Elite division was won by team Latasha consisting of players Latasha O’Keith (Los Angeles), April Robles (Orange County), Jasmine Dixon (Long Beach), and Amber White (Los Angeles).

The Nike Elite men’s six foot and under elite division was won by team Crossover Elite-Dew from San Bernardino’s Larry Dew, Bobby Burries, Ernie Burries, and Will Funn.

Closing out the 7th Annual Nike Basketball 3ON3 Tournament presented by NBC4, the Nike Elite division finals was won by team Ariel-Slow + Steady, players included Kareem Maddox (Oar Park, CA), Craig Moore (Brooklyn, NY), James Sherburne (Milwaukee, WI) and Dan Mavraides (San Mateo, CA). Each player from the winning teams in the elite divisions won a $500 American Express gift card and a $250 Nike gift card.

The 2015 Nike Basketball 3ON3 Tournament presented by NBC4 once again drew out an impressive number of teams and fans for the annual event, which has tripled in size from the inaugural year and has become a Southern California tradition that now attracts the best teams from California and around the country.

Official sponsors of the Nike Basketball 3ON3 Tournament presented by NBC4 include 6th year title sponsor Nike, 3rd year presenting partner NBC4 Southern California and BIG 5 Sporting Goods, Toyota Core Power, and Chick-fil-A.

Plans for the 8th annual Nike Basketball 3ON3 Tournament at L.A. LIVE are under way and will be announced in the coming months.

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Media Contact

Michael Roth Cassandra Zebisch

(213)742-7155 (213)763-7712

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