AEG Presents’ All Points East Festival Partners With East London Arts and Music Academy To Provide Hands-On Career Development for Students
AEG Presents has partnered with East London Arts and Music (ELAM), an academy for 16 to 19-years-olds pursuing careers in the arts, to provide an opportunity for students to learn festival planning and work alongside experienced industry professionals at the Luno Presents All Points East Festival at Victoria Park in East London, England.
Leading into and during the festival, ELAM students received exclusive access to music professionals to learn the ins and outs of organizing and managing a successful show, including main stage setup, lighting engineering, sound engineering, event management, production, and marketing. Additionally, students had an opportunity to showcase their talents by performing on stage during the festival’s midweek program “In the Neighborhood”.
“These students are the future of the music business so it’s important for us to create a space in which they can gain real industry-level experience to explore and grow,” said Darcey Jackson, Booking Manager at AEG Presents EU. “Through this collaboration we are able to help students develop their skills, gain confidence, and discover their voices.”
The partnership between AEG Presents and ELAM supports and helps young adults break into the music business. ELAM students that have participated in the festival’s career development program have since advanced in their careers to secure full-time employment in the industry.
Luno Presents All Points East is a 10-day music festival that consists of six days of ticketed music events and four days of free midweek community-focused activities. The first year of All Points East was held in 2018 with LCD Soundsystem, The xx and Björk headlining the festival weekend and Catfish and the Bottlemen, The National and Nick Cave headlining the three standalone shows the following weekend. To learn more about Luno Presents All Points East, please click here.