Live entertainment at Fiestón en la Plaza

AEG Partners With Avion Tequila To Present Fiestón en La Plaza, a Hispanic Heritage Month Celebration for the Downtown Los Angeles Community

On Oct. 1, 2023, AEG partnered with Avión Tequila to present Fiestón en la Plaza, a celebration of Hispanic Heritage Month that highlighted the impact that Latin American people and culture have had on the city of Los Angeles, CA.

The event, which was developed in conjunction with AEG's employee network group [email protected], took place at L.A. LIVE and showcased the diverse history and heritage of the Latino community in Southern California. More than 1,400 people attended the all-day festival to celebrate the rich diversity of Latinx cultures through live music, food, art, handcrafts and more.

“It’s important for AEG to celebrate heritage months because it allows us to put a spotlight on a particular community and, the unique contributions that they make to our society,” said Martha Saucedo, AEG’s Chief External Community Affairs Officer.

The event featured a diverse lineup of musicians that performed wide variety of genres from cumbia to salsa to reggaeton to musica Mexicana, and included such performers as Amandititita, La Doña and Subsuelo. A pop-up marketplace highlighted local Hispanic and Latin vendors that sold jewelry, clothing, artwork, handcrafts and more. Sol Agave at L.A. LIVE provided authentic Mexican food, margaritas, and beer for purchase.

“I am very proud to be a Latina and come from the roots that I come from. So, to be here in celebration of Hispanic Heritage Month is an honor,” shared Jasmine Maldonado, owner of Persona the Shop, one of the pop-up boutiques.

Additionally, the Los Angeles Kings were on site at Fiestón en la Plaza to offer attendees a chance to test their hockey skills by shooting a puck at specific targets. Anyone who tried their hand, received two free tickets to attend a Kings game on their birthday and an additional 25% off select games throughout the season.