AEG Global Partnerships Appoints New Vice President to Drive Brand Awareness
AEG GLOBAL PARTNERSHIPS APPOINTS NEW VICE PRESIDENT
TO DRIVE BRAND INTEGRATION ACROSS ITS LIVE MUSIC BUSINESS
A Leader in the Field for More Than 20 Years, Caroline Burruss Will Focus on
Amplifying Brand Partnerships across AEG Live’s Festivals, Venues, and Tours
LOS ANGELES, Calif. – September 13, 2016 – Caroline Burruss has joined AEG as Vice President, AEG Global Partnerships it was announced by Andrew Klein, Sr. Vice President, AEG Global Partnerships. In this role, Burruss will be responsible for driving sponsorship sales for concert tours, festivals, venues and other assets of AEG Live and its various subsidiaries, including Goldenvoice.
Burruss will concentrate on incorporating best-in-class brand partners across AEG Live/Goldenvoice’s music properties, including the world-renowned Coachella Valley Music and Arts Festival, Stagecoach-California’s Country Music Festival, the New Orleans Jazz and Heritage Festival and the new Panorama festival, which launched earlier this summer in New York, among others.
“I’ve known Caroline through our business for close to 20 years. She is one of the true thought leaders and innovators in the industry, and I am thrilled to have her on our team,” said Andrew Klein, senior vice president, AEG Global Partnerships.
Burruss joins AEG from Live Nation Entertainment, where she served as Vice President, National Media and Sponsorship. During her time at the company, she was responsible for sponsorship and media sales across festivals, music venues, streaming content, branded entertainment, and research and analytics.
Prior to joining Live Nation Entertainment, Burruss was co-general manager and vice president of brand development for Austin City Limits Live. There, she led all revenue for sponsorship, premium seating sales and content distribution.
“This is a dynamic time in the music industry, and I’m excited to be a part of such a forward-thinking company,” said Burruss. “I’m looking forward to contributing to the already great team AEG Global Partnerships has in place and continuing to amplify the live event experience for all our fans.”
Burruss began her career in music marketing, co-founding the company Revolution Promotion Management and studied political science and journalism at the University of Georgia.
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events, and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
ABOUT AEG LIVE
AEG Live is one of the largest live music companies in the world. The company is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals. AEG Live operates in North America, Europe and Asia through 16 regional offices that support its tours which include such artists as Taylor Swift, Paul McCartney, The Rolling Stones, Justin Bieber, Katy Perry and Kenny Chesney; produce or support over 25 music festivals, including the iconic Coachella Valley Music & Arts Festival; and owns, manages or books more than 60 clubs and theaters. AEG Live presents more than 8,000 shows annually worldwide and conducts business under such globally renowned brands as AEG Live, Goldenvoice, Concerts West, Messina Touring Group, Marshall Arts LTD, and Madison House Presents. For more information visit www.aeglive.com.