AEG Facilities Extends Partnership Agreement with The SSE Hydro, Glasgow Arena
Glasgow, Scotland & Los Angeles (October 11, 2018) AEG Facilities, a stand-alone division of the world’s leading sports, venue and live entertainment company, AEG, has extended its strategic partnership agreement with The SSE Hydro, Glasgow, Scotland. AEG Facilities will continue to augment venue support services for The SSE Hydro including event booking, venue operations, premium seating initiatives and sponsorship sales and marketing.
“We are delighted to renew our partnership with AEG Facilities,” said Peter Duthie, Chief Executive Officer, SEC. “The engagement with AEG has been very positive and we look forward to further successes working together in the future.”
“The SSE Hydro has firmly established its position as one of the top venues in the world," said Bob Newman, President, AEG Facilities. “We are truly excited to continue our partnership and to build further success on the great foundation now in place."
With a seating capacity of 12,000, The SSE Hydro hosts more than 130 events and welcomes over a million visitors annually. Since opening its doors five years ago on 30 September, 2013, The SSE Hydro, with support from AEG Facilities, has been recognized as one of the top five venues in the world, bringing sold-out shows to Scotland featuring international artists including Rod Stewart, Ed Sheeran, U2, The Who, Paul McCartney, Celine Dion, Katy Perry, Taylor Swift and the C2C Country Music Festival.
AEG Facilities led the creation of the 10-year venue naming rights agreement with SSE and additionally added sponsorship agreements with other partners including Heineken, Clydesdale Bank, Raymond Weil, IRN-BRU and Capital FM.
About AEG Facilities
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports and live entertainment company in the world. AEG Facilities, a stand-alone division of AEG, and its affiliates owns, operates or consults with more than 150 of the industry’s preeminent venues worldwide, across five continents, providing complete venue management, as well as specialized programs in operations, guest services, ticketing, booking, sales and marketing. AEG Facilities also provides resources and access to other AEG-affiliated entities, including AEG Presents, one of the largest live music companies in the world, AEG Global Partnerships and AEG Real Estate, as well as such industry leading programs as AEG 1Earth and AEG Encore to support the success of its venues across the globe. The Los Angeles-based organization owns, operates or provides services to the world’s most elite venues, including STAPLES Center and Microsoft Theater (Los Angeles, CA), StubHub Center (Carson, CA), Sprint Center (Kansas City, MO.), Valley View Casino Center (San Diego, CA), KFC Yum! Center (Louisville, KY.), AmericanAirlines Arena (Miami, Fla.), Barclays Center (Brooklyn, N.Y.), Target Center (Minneapolis, MN), Oracle Arena and Oakland-Alameda County Coliseum (Oakland, CA), PPG Paints Arena (Pittsburgh, PA), Mercedes-Benz Arena (Shanghai, China), Cadillac Arena (Beijing, China), The O2 (London, England), Mercedes-Benz Arena (Berlin, Germany), Barclaycard Arena (Hamburg, Germany), SSE Hydro (Glasgow, UK), Perth Arena (Perth, Australia), Qudos Bank Arena and ICC (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), Los Angeles Convention Center (Los Angeles, Calif.), Hawaii Convention Center (Honolulu, HI), Puerto Rico Convention Center (San Juan, Puerto Rico) and the Oman Convention & Exhibition Center (Muscat, Oman). For more information, please visit aegworldwide.com.