A female Fuelstar employee greets a mother and son in a parking before performing the fuel delivery service.

AEG and Fuelster Partner to Bring First-Ever, On-Demand Mobile Fuel Delivery to Sports and Entertainment Fans at STAPLES Center and L.A. LIVE

Multiyear Agreement Makes Fuelster an Official Partner of L.A. LIVE and the Exclusive On-Demand Fuel Delivery Service of the LA Kings

LOS ANGELES – February 20, 2020 – AEG, the world’s leading sports and live entertainment company, and Fuelster Technologies, Inc. (“Fuelster”), a revolutionary on-demand mobile fuel provider have launched a new strategic partnership to bring the first-ever mobile fueling service to sports and entertainment fans at STAPLES Center and its surrounding 4 million square foot sports and entertainment district, L.A. LIVE, in downtown Los Angeles. As part of the agreement, brokered by AEG Global Partnerships, Fuelster becomes an official partner of L.A. LIVE and the exclusive on-demand fuel delivery service of the LA Kings. The partnership will provide thousands of fans attending professional sports and live entertainment events with the ability to safely and conveniently have their gas tanks filled when they park at L.A. LIVE. This is the first partnership of its kind for AEG and Fuelster’s first sports partnership providing service at a professional arena or sports complex. 

Fuelster is a revolutionary company that is transforming the way people refuel their vehicles. The company’s state-of-the-art service combines advanced mobile app and software technologies with a highly efficient delivery process, providing customers with a better, more convenient way to get high quality gas for their vehicles without having to stop at a gas station. Customers simply download the Fuelster app, available on iOS and Android, enter their information, and place an order for service. With an increasing number of people prioritizing convenience, Fuelster’s app-driven solution is well positioned among the on-demand services that many customers have come to know and trust.

As part of the agreement, Fuelster will launch its on-site services across STAPLES Center and L.A. LIVE for all fans and employees parked in any of the STAPLES Center or L.A. LIVE operated parking lots and structures. For fans attending a game, concert or event, they can have fuel delivered directly to their parked vehicles. Fuelster offers four types of unleaded fuel (87, 89, 91, 99) and diesel. Customers can request a specific number of gallons or simply move the slider all the way to “Fill my tank” and a Fuelster technician will arrive at their vehicle to provide service. Delivery is free, there are no membership fees, and the prices are competitive to the gas stations in the area.

“At AEG we’re always striving for new and innovative ways to deliver a superior fan experience at our world-class venues and live events and Fuelster’s one-of-a-kind technology will help us do just that,” said Nick Baker, Chief Operating Officer of AEG Global Partnerships.

As an official partner of the LA Kings, Fuelster will engage hockey fans with pre-game Fan Fest experiences, original content, social media and digital campaigns.

“Fuelster sets a new benchmark for hospitality and convenience, two things we prioritize when it comes to successfully operating our state-of-the-art venues,” said, Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE.  “Integrating this technology-driven amenity will not only add value to our venues, but also enhance the guest experience for our fans, the true benefactors of this new partnership.”

Fuelster has experienced rapid growth since launching its mobile fuel delivery services in 2017 throughout the Los Angeles market where the company is headquartered. Fuelster continues to expand its service across Southern California partnering with a host of commercial properties. With sports and entertainment being a major part of the Southern California lifestyle, this partnership provides a significant opportunity to introduce thousands of Angelenos to Fuelster’s service while deepening the brand’s ties to the passionate sports and entertainment community across the region. 

“Fuelster is committed to revolutionizing the retail gas industry and we are honored to be partnering with AEG, a prolific industry leader that values technology and innovation just as much as we do,” said Anita Siraki, co-founder and Chief Operating Officer of Fuelster. “Fuelster is on the cutting edge of technology with LAFD-certified equipment and a dynamic scalable platform to service the marketplace’s strong desire for on-demand solutions. With the highly acclaimed STAPLES Center and L.A. LIVE connection to passionate sports and entertainment fans, it furthers Fuelster’s position as the leader in on-demand mobile fuel delivery in Southern California.”


Fuelster is a revolutionary on-demand mobile fuel delivery and technology company that combines advanced mobile app and software technologies with a highly efficient delivery process to provide customers with a better, more convenient way to refuel their vehicles. Customers simply download the Fuelster app, register their vehicle, and place an order for service, and a mobile fuel truck arrives to deliver fuel directly into their vehicle. Delivery is free, there are no membership fees, and the prices are competitive to the gas stations in the area. Fuelster is helping drivers in Los Angeles reduce their carbon footprint. By delivering fuel directly to customers’ vehicles, Fuelster saves drivers an average of five miles they would have driven to visit a gas station. After servicing its one millionth vehicle, Fuelster will have saved Los Angeles drivers the equivalent of 5 million miles worth of CO2 emissions. To further help the environment, Fuelster has partnered with the U.S. Forest Service and the One Tree Planted non-profit organization- for every 200 gallons delivered by Fuelster, One Tree Planted will plant one tree. For more information about Fuelster, please visit www.fuelster.co

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com