AEG and ESL Form Long Term Global Alliance to Broaden eSports
AEG AND ESL FORM LONG-TERM GLOBAL ALLIANCE
TO BROADEN ESPORTS
AEG’s Global Network of Facilities and Expertise in
Live Event Production, Ticketing, Marketing and Sponsorship
to Fuel ESL’s Continued Worldwide Growth
Los Angeles, CA and Cologne, Germany – [September 8, 2016] -- AEG, the world’s leading sports and live entertainment company and ESL, the world's largest esports company, today jointly announced a strategic long-term global partnership that will align each company’s assets to further broaden the reach of esports around the world.
The partnership will enable ESL to utilize AEG’s global network of more than 120 clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships, including the Barclays Center, The O2 Arena, and Oakland’s Oracle Arena. The deal also leverages AEG’s leadership in live event production, ticketing, marketing and sponsorship to further promote and expand competitive esports worldwide. Additionally, the two companies are looking to develop new esports events and expand the ESL’s presence in the Asia Pacific region.
"Esports has reached mainstream status. Our tournaments are viewed by as many, if not more spectators as traditional sports, so it is a natural progression that industry events increasingly become held at world class venues,” said Steven Roberts, Executive Chairman at ESL. “Our partnership with AEG enables us to further improve the spectator experience and create additional, global events for audiences and partners.”
“This will be a powerful relationship. Both organizations are committed to creating the best live events for fans around the world and together we will create new events that will unite the community and celebrate players, teams and leagues. As esports continues to transform the global sports landscape, our alliance will enable ESL to expand their geographic reach, optimize their operations and enhance the esports fan experience, while eliminating much of the risks associated with producing live sporting events,” said Bob Newman, President of AEG Facilities.
“ESL has been at the forefront competitive esports gaming from the beginning,” said Shawn Trell, Chief Operating Officer of AEG Live. “We are confident that our alliance will be a win-win for both companies and will take the ESL brand to new heights around the world. Our mutual aim is to deliver premium customer experiences and new programing that brings esports events to mainstream global audiences.”
Since 1999, ESL has played a pivotal role in the rise of esports by creating professional gaming leagues, organizing competitions and tournaments and producing and streaming premium live events to mainstream audiences around the world. Today the global esports market generates $493 million in revenues with an audience of more than 115 million regular viewers. By 2019, the global esports market is expected to generate $1.1 billion in revenues with an audience of approximately 215 million regular viewers.
ESL is the world's largest esports company, leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL National Championships and other top tier stadium-size events, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and television production, fully catering to the needs of the esports ecosystem. With offices in North America, Germany, Russia, France, Poland, Spain, China, and partners in many other countries, it has a truly global footprint. www.eslgaming.com
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events; AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Michael Roth Cassandra Zebisch
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