Located in downtown Los Angeles, L.A. LIVE is a sports and entertainment district that annually welcomes more than 20 million guests and hosts more than 500 events from sports, to concerts, to festivals, to film premieres, to award shows. With L.A. Live, AEG pioneered a new model for real estate development that for the first time integrated an entertainment district with a sports facility, forever changing the fan experience and revitalizing downtown Los Angeles. With this proven success, L.A. Live has created a new paradigm for live entertainment and inspired similar destinations around the world.
A top destination for events, L.A. LIVE is home to STAPLES Center, Microsoft Theater, the Novo by Microsoft, The Conga Room, more than a dozen restaurants, Lucky Strike bowling lanes, Regal Cinemas, The GRAMMY® Museum and the Los Angeles Convention Center. L.A. LIVE is also home to ESPN’s west coast broadcast center.
AEG Produced Events at L.A. LIVE:
All Star Chef Classic - All-Star Chef Classic at L.A. LIVE is a four-day culinary event that annually features 45 world-renowned chefs such as Alain Ducasse, Jose Andres, Ludo Lefebvre and more. Through separately ticketed dinners within the event, attendees can enjoy a Master Dinner 5 course fine dining experience, where each chef prepares a course within the unique setting of a restaurant stadium. Ticket buyers can also choose from larger strolling events inside Chef’s Tasting Arena where guests are able to meet chefs one-on-one as they prepare a small bite of their signature cuisine.
BET Experience - The BET Experience at L.A. LIVE presented by Coca-Cola is a three-day festival held every year since 2013 leading up to the BET Awards at Microsoft Theater. The event brings together thousands of hip-hop, rap, gospel and jazz music lovers to a four-day entertainment festival centered around BET original programming and content. The BET Experience is centered on concerts at STAPLES Center, the Novo and in Microsoft Square. BET Networks also airs its 106 & Park talk show live from the L.A. LIVE campus. In addition, the event features a free Fan Fest at the L.A. Convention Center.
Nike 3ON3 Basketball Tournament - Established in 2007, the annual Nike Basketball 3ON3 Tournament is California’s largest amateur 3-on-3 basketball tournament, attracting more than 1,500 teams, 5,000 players and 25,000 spectators. Headquartered at L.A. LIVE, the event spans over 100 courts, where players of all ages and skill levels compete on outdoor courts every August. In addition to competitive game play, the three-day weekend also features fun activities for players and spectators alike, including an All-Star Celebrity Game, Nike Slam Dunk Contest, live entertainment, dance performances, basketball-themed activities and giveaways and a free Fan Fest.