AEG and Delta Air Lines Grow More Than Decade-long Partnership Across Marquee Sports and Live Entertainment Assets With Expanded New Renewal Agreement
Multiyear Partnership Continues Delta’s Founding Partner Designation at Crypto.com Arena and Renews the Airline’s Status as official airline carrier of Crypto.com Arena and the LA Kings
Partnership Will See the First Delta Sky360° Club Launch at Crypto.com Arena
LOS ANGELES--(BUSINESS WIRE)-- Delta Air Lines (NYSE: DAL) and AEG, the world’s leading sports and live entertainment company, are bolstering their more than decade-long relationship with an expanded renewal agreement. The historic new deal, brokered by AEG Global Partnerships, deepens the partner’s overall relationship, and will strategically enhance the airline’s presence across some of AEG’s most prominent sports and live entertainment assets in Southern California over the next several years.
With the agreement, Delta renews its long-time status as a Founding Partner of Crypto.com Arena (Founding Partner since 2011), which serves as the home of the NHL's LA Kings, the NBA's Los Angeles Lakers and LA Clippers, and the WNBA's Los Angeles Sparks, as well as its status as the official airline carrier of Crypto.com Arena and the LA Kings. The expanded partnership includes enhanced partnership elements such as naming entitlement to Crypto.com Arena’s recently expanded and reimagined Chairman’s Club, one of the venue’s most exclusive and sought-after hospitality spaces, which will be introduced as the new Delta Sky360° Club. This Delta Sky360° Club will be featured as one of the most premium and best-in-class of all clubs within Delta’s portfolio.
“Delta and AEG are both focused on elevating the experience for our customers, whether they are cheering on their favorite team or catching a flight to their next destination,” said Scott Santoro, Vice President of Global Sales, Delta Air Lines. “Delta is proud to be LA’s largest premium global carrier and with the support of partners like AEG, we will continue to provide best-in-class offerings to Angelinos and LA sports fans worldwide.”
Today, Delta Air Lines offers more than 150 daily flights from LAX to 52 destinations across the globe, including flying to destinations like Hawaii, Mexican beaches and 19 of the top 20 markets for LA customers. With millions of visitors flying in from around the world every day, Los Angeles remains a major global travel hub and a strategically important market for the airline and its more than 4,000 LA-based employees who call the city home.
At the same time, the sports landscape in Los Angeles has grown exponentially since the start of Delta’s partnership with AEG back in 2011. The City is now home to 12 major professional sports franchises and is only expected to grow with major global sporting events coming to LA in the next five years like the 2026 FIFA World Cup, and the 2028 Summer Olympics and Paralympic Games, among many others. With Delta as the official airline of Team USA and an inaugural Founding Partner of the LA28 Olympic & Paralympic Games, AEG’s Southern California portfolio and this expanded partnership will continue to provide Delta with an invaluable and timely opportunity to connect with some of the most passionate sports and live entertainment fans, in one of the biggest and most strategically important travel markets in the world.
“We are proud to be growing our relationship with Delta, aglobal leader and one of our longest-standing partners who shares our commitment to excellence and providing a premium experience for the millions of fans and guests we both serve around the world,” said Nick Baker, Co-COO, AEG Global Partnerships.
The brand-new Delta Sky360° Club, is a major highlight of the renewal, and will provide Delta with the unique opportunity to connect with some of Crypto.com Arena’s most exclusive guests. As one of the arena’s most private and coveted spaces, the Delta Sky360° Club represents the next level in best-in class, hospitality and will bring significantly enhanced, world-class experiences to its guests. Located on the Event Level of the Arena, the Club will offer select season ticket members and VIP guests new benefits and experiences before, during, and after all Crypto.com Arena publicly ticketed sporting events and select concerts. Guests can expect to enjoy a fully immersive, all-inclusive luxury game-day experience with no details spared, including an unlimited world-class bar, upscale food and drink offerings, state-of-the-art new seating and fireplaces as well as valet parking, a dedicated entrance and more.
“With its numerous first-class amenities, the Delta Sky360° Club represents the new standard in exclusive VIP hospitality at Crypto.com Arena and will bring one-of-a-kind fan experience to our guests,” said Lee Zeidman, President of Crypto.com Arena, and L.A. LIVE. “Our long and fruitful partnership with Delta, has consistently added value to our arena and continues to help us raise the bar for the millions of fans we entertain each year.”
As a Founding Partner of Crypto.com Arena, a premium and category exclusive designation, the airline will continue to be prominently featured via premium indoor and outdoor signage in and around the venue. Custom branding elements at the venue include LED rotation on the center scoreboard during all publicly ticketed events, enhanced LED rotational exposure of the arena’s 110 and 10 freeway marquees, prominent main concourse signage, and online exposure via the arena’s digital channels. This is in addition to the partnership elements Delta will receive through its ongoing relationship with L.A. LIVE. Delta will continue to benefit from a variety of premier digital signage elements as well as premium exposure during internationally renowned events such as the annual GRAMMY Awards, Emmys, and American Music Awards, all of which are hosted at the district each year.
As the official airline carrier of Crypto.com Arena and the LA Kings, Delta will continue to enhance its connection to some of the most engaged sports fans across the NHL with an enhanced brand presence across the team. This will include a variety of in-game and TV broadcast exposure including branded scoreboard features, virtual on-ice signage, digitally enhanced dasherboards (DEDs), static dasherboards and TV-visible rotational dasherboard signage during all LA Kings locally televised regular season home games at Crypto.com Arena and more. Delta will engage with fans directly during its title night game at Crypto.com Arena each NHL season as well as with various fan-focused promotions including sweepstakes, a season-long social media feature, events featuring player and alumni appearances and more.
“We are honored and excited to expand our partnership with Delta, an impactful relationship that has consistently added value to the LA Kings and our home, Crypto.com Arena,” said LA Kings President and Hall of Famer Luc Robitaille. “The long-standing success of our relationship is a testament to our mutual commitment to excellence, innovation and most importantly the many loyal hockey fans we serve across Los Angeles.”
“We’re incredibly proud of the relationship we’ve grown with Delta over the years as well as the positive impact we’ve been able to make both at our venues and across the L.A. Kings,” said Russell Silvers, Co-COO AEG Global Partnerships. “Together we have created a dynamic and successful partnership that not only showcases the best of both of our brands and what we have to offer, but more importantly allows the people we both serve in Southern California and beyond to be the real benefactors of the many benefits and enhanced fan experiences our unique relationship brings to them.”
ABOUT DELTA AIR LINES
NO ONE BETTER CONNECTS THE WORLD
Through the warmth and service of Delta Air Lines (NYSE: DAL) people and the power of innovation, Delta never stops looking for ways to make every trip feel personalized. More than 90,000 Delta people lead the way in delivering a world-class customer experience on over 4,000 daily flights to more than 275 destinations on six continents, connecting people to places and each other. Delta is committed to serving as many as 200 million customers annually, with industry-leading customer service, safety, innovation and reliability – recognized as North America’s most on-time airline. We’re dedicated to ensuring that the future of travel is connected, personalized and enjoyable. Headquartered in Atlanta, Delta operates significant hubs and key markets in Amsterdam, Atlanta, Boston, Detroit, London-Heathrow, Los Angeles, Mexico City, Minneapolis-St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle, Seoul-Incheon and Tokyo.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.