A black and white headshot of Jay Sietsema

AXS Announces Jay Sietsema as General Manager, Sweden

Entertainment Industry Veteran Joins Ticketing Company to Oversee All Aspects of Swedish Portfolio 

STOCKHOLM (December 16, 2021) - AXS, a global leader in ticketing and a division of entertainment giant AEG, today announced the appointment of Jay Sietsema as General Manager for its Swedish unit.  

“I am truly delighted to be joining AXS” remarked Sietsema. “It’s a great company with a great culture. AXS has long been a local market leader and I’m excited about the company’s continued focus on growing the business through collaboration and innovation.”

Sietsema will be targeting the continued development of AXS Sweden and work with their large portfolio of clients, including Stockholm Live, clubs within the Swedish Ice Hockey League, Swedish Elite Football League and more. He brings with him a broad base of industry experience from positions held with Live Nation, AEG Facilities, and most recently as Managing Director for Eventim Sweden.  Sietsema will report to Tom Andrus, Chief Operating Officer for AXS, and succeeds Oscar Klingensjö, who has decided to depart the company. 

Commented Andrus: “I’m thrilled to welcome Jay to the team; his background and experience ushers in yet another exciting new chapter for our businesses in Sweden. I would also like to offer immense thanks to Oscar for his years of service here at AXS. Under his leadership we’ve seen a tremendous uptick in growth and strength that has enabled us to perform at an extremely high level.” 

Klingensjö added: “I want to thank our clients, partners, colleagues around the world and of course my fantastic team in Sweden for my almost 5 years at AXS. I am proud of the partnerships we have built, the trust we gained and the incredible team spirit that our employees have shown. I wish AXS all the best in the future and will continue to cheer from the sidelines.” 

Sietsema officially starts with AXS Sweden on January 3, 2022