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Bulova Corporation and The GRAMMY Museum® at L.A. LIVE Announce Partnership To Celebrate the Legacy of Music


New York, NY, and Los Angeles, Calif. (December 6, 2016) – Bulova Corporation and the GRAMMY Museum® at L.A. LIVE are partnering in a multi-year agreement to celebrate the legacy of music, the technology of the recording process and the recognition of music accomplishment. As a part of the partnership, brokered by AEG Global Partnerships, Bulova will serve as the official timepiece of the GRAMMY Museum.

Making its debut in December 2008 in downtown Los Angeles, in conjunction with the 50th anniversary of the GRAMMY Awards®, the GRAMMY Museum is a 30,000 square-foot museum with interactive, permanent and traveling exhibits. Established to explore and celebrate the legacies of all forms of music, the GRAMMY Museum partners with Bulova to reinforce the value in preserving music’s legacy, while recognizing the art and technology of the recording process and the history of the GRAMMYAwards.

“The GRAMMY Museum is an amazing institution and does beautiful work to further both the GRAMMY® legacy and music education and culture,” said Jeffrey Cohen, President of Bulova.

“We are thrilled to be partnered with such an impressive and respected watch brand as Bulova,” said Bob Santelli, Executive Director of the GRAMMY Museum at L.A. LIVE. “As our first official timepiece sponsor, Bulova will help us to further our mission of bringing music education programs to the underserved youth of Los Angeles and beyond.”

Bulova, America’s premier watch brand with 141 years of history has always had a direct correlation with the world of music having aired the first ever national radio commercial in 1926 and launching the first clock radio to the market in 1928.

The agreement, the first timepiece partnership for the museum, will leverage the GRAMMY Museum’s four floors of dynamic and stimulating exhibit space as well as its thought-provoking educational and public programs featuring films, workshops, and intimate conversations and performances with award-winning and up-and-coming artists.

Bulova-branded clocks will be implemented across the digital and physical space of the GRAMMY Museum including in its 200-seat state-of-the-art Clive Davis Theater. In addition, Bulova will have the option to sponsor one of the GRAMMY Museum’s upcoming exhibits along with the opportunity to present Bulova timepieces to visiting artists. Visitors to the GRAMMY Museum, in-person and online, will also be able to purchase Bulova watches.

About Bulova

Founded in 1875, Bulova remains one of the world's most recognized brands, with a distinguished portfolio that includes Bulova, Caravelle New York, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and Bulova Clocks. Bulova is headquartered in New York City, with eight International offices and distribution in 65 markets. Still at the forefront of the timekeeping industry, Bulova is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of global consumers today. For more information, visit

About the GRAMMY Museum

Paying tribute to music's rich cultural history, this 21st-century museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music — the GRAMMY® Award. The GRAMMY Museum features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district. Through thought-provoking and dynamic public and educational programs and exhibits, guests will experience music from a never-before-seen insider perspective that only the GRAMMY Museum can deliver. For more information, please call 213-765-6800 or visit For breaking news and exclusive content, follow @TheGRAMMYMuseum on Twitter and Instagram, and like "The GRAMMY Museum" on Facebook.

About AEG

AEG is the owner and operator of the GRAMMY Museum at L.A. LIVE’s physical property. As one of the leading sports and entertainment presenters in the world, AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies, including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot/$3 billion downtown Los Angeles sports and entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, and the GRAMMY Museum. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships.

Press Contacts

Bulova - The Promotion Factory - Kaitlin Derkach

[email protected] or (212) 217.9065

The GRAMMY Museum – Crystal Larsen [email protected] or (213) 763-2133

Beck Media & Marketing for AEG Global Partnerships - Kristi Mexia

[email protected] or (310) 300-4810