Graphic depicting #SpreadCheer Challenge with the four participating non-profit organization logos underneath.

AEG Launches Annual Season of Giving with #SpreadCheer Challenge

Digital Campaign to Provide Four AEG Community Foundation Grantees the Opportunity to Earn an Additional $25,000 Grant

LOS ANGELES (November 15, 2018) – In recognition of National Philanthropy Day and celebrating the start of its annual Season of Giving, AEG, the world’s leading sports and live entertainment company, has launched the #SpreadCheer Challenge, an online digital campaign that will provide four AEG Community Foundation grant recipients -- America SCORES, Los Angeles Brotherhood Crusade, Make-A-Wish Hawaii and Playworks -- with an opportunity to earn an additional $25,000 grant from the AEG Community Foundation.

Beginning today and running through December 15, people across the world will have the opportunity to visit and play an online tile-matching game, where they can earn game points by securing a match or completing the game.  Players can then designate their game points to one of the four non-profit organizations. The organization with the most points by 11:59 p.m. PT on December 15, will be awarded an additional $25,000 grant.  

“As we enter the holiday season, the #SpreadCheer Challenge is a unique and fun way for us to shine a spotlight on the important work that our partners are doing in their communities,” said Martha Saucedo, Executive Vice President, External Affairs, AEG. “AEG is committed to giving back to the communities where we do business and we are proud to partner with America SCORES, Brotherhood Crusade, Make-A-Wish Hawaii and Playworks in support of their efforts to improve the lives of children and youth in our communities.” 

  • America SCORES is a national non-profit organization that inspires urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. The organization partners with urban public schools to hire and train teachers to coach students in soccer, poetry and service learning.
  • Playworks is the leading national nonprofit leveraging the power of play to provide schools with support to quickly transform their culture into one of inclusion - where every child has the opportunity to be physically active, feel safe, and returns to class ready to learn. Playworks is supporting more than one million kids in 2,000 schools during recess and after school.
  • Los Angeles Brotherhood Crusade is a 50-year old grassroots organization with a vision of transforming the quality of life and meeting the unmet needs of low-income, underserved, under-represented and disenfranchised individuals through Learning (Literacy), Thriving (Health, Wellness & Enrichment, Connecting (Social Emotional Learning), Leading (Civic & Community Engagement), Working (Life Skills & Employment) at all times.
  • Make-A-Wish Hawaii creates life-changing wishes for children with critical illnesses. The organization has granted over 1,300 wishes for children across the state of Hawaii since 1982 and has hosted more than 14,000 others for children around the world. These wishes transform the lives of children, their families, volunteers, supporters, medical professionals and entire communities by sparking imagination and delivering strength.

Over the past 10 years, AEG has contributed more than $120 million in direct financial and in-kind support to community and civic programs with a focus on children and youth in the areas of education, the arts and health and wellness.  To find out more about the AEG Community Foundation click here


Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 150 preeminent arenas, stadiums, theaters, clubs and convention centers around the world, including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at