Work at AEG

Premium Marketing Specialist ( Arena) Arena
Los Angeles, CA
Full Time

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

About Arena Arena has undoubtedly developed an unrivaled reputation for excellence having established itself as one of the world’s busiest and most successful venues in the world. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and LA Clippers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks – Arena has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 20 GRAMMY Awards shows. Arena twenty-three years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts Taylor Swift, Drake, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena’s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none. These include comfortable seating, state-of-the-art sound and lighting systems, concession stands offering a variety of food and beverages, and merchandise stores where fans can purchase team-related memorabilia. Arena is not only a great venue for sports and entertainment, but it also holds a special place in the hearts of the local community. It has witnessed numerous historic moments, unforgettable performances, and has become an iconic landmark in the city of Los Angeles.

Position Summary:

The Premium Marketing Specialist of Arena Premium is responsible to support all marketing efforts for Arena Premium. This position is also responsible for fulfillment of sales campaigns focused on Premium Memberships (annual leases) for Suites, Premier Seats, and Tables & Lounges packages as well as single night rentals, suite packages, group tickets and special events.

The Marketing Specialist is responsible for implementation of Premium and Premium Events email strategy for Members and Prospects and for preparation of marketing activity reports and metrics for measuring campaign success. This position will support the maintenance and development of internal tools, including digital sales tools, CRM and sales leads lists, and support ongoing maintenance of Premium & Premium Events web pages.  

Essential Functions:

  • Email Communication:
    • Prepare and deploy all Premium Member email communications.
    • Collaborate with Digital Services to prepare and deploy new sales communications.
  • Email Calendar Management:
    • Maintain the Premium & Premium Events email calendar.
    • Deploy emails for all Premium verticals, covering Sales, Services, Newsletters, and Marketing campaigns.
  • Email Inquiry Management:
    • Manage all incoming and outgoing email inquiries from various Premium inboxes.
    • Respond to guest inquiries and escalate as needed.
  • Email Marketing Reports: Prepare email marketing recaps and reports by collecting, analyzing, and summarizing campaign stats and revenue generated.
  • Copywriting and Editing:
    • Create, proofread, and edit copy for diverse marketing channels.
    • Ensure consistency in voice across sales decks, collateral, website, and other platforms.
  • Cross-Functional Collaboration:
    • Collaborate with sales, services, and business operations teams to optimize email and communication processes.
    • Ensure seamless communication and coordination among teams for effective marketing campaigns.
  • Creative Request Management:
    • Assist with management and prioritization of creative requests.
    • Brief Creative Services, ensuring clear communication of project requirements.
    • Track timelines and revisions, ensuring projects are delivered on schedule.
  • Marketing Program Execution:
    • Execute and track marketing programs, including paid social, email, events, and content initiatives.
    • Contribute to the development and implementation of marketing strategies.
  • Multi-Channel Campaign Ideation:
    • Generate sales-focused multi-channel marketing campaigns for Premium offerings.
    • Drive interest and sales for Memberships, game packages, and single-event suite rentals.
  • Content Creation:
    • Produce creative concepts for various campaigns and content types.
    • Develop content for in-market campaigns, radio/video scripts, email, website, and collateral materials.
  • Event Support:
    • Support Premium teams in event execution, overseeing signage, communications, invitations, and post-event activities.
    • Conduct surveys for Member events to gather valuable feedback.
  • Website Maintenance:
    • Support the maintenance and functionality of the website content.
    • Manage digital sales tools, email lists, and tracking analytics to ensure relevance.
  • Campaign Performance Analysis:
    • Analyze campaign performance and present findings to internal and external stakeholders.
    • Assist with of comprehensive marketing recaps for promotions, campaigns, and events.
  • Monthly Reporting:
    • Set up tracking systems for email sends, sales cycles, and marketing campaigns.
    • Prepare monthly digital marketing activity reports and metrics.

Required Qualifications:

  • Minimum education level of: BA/BS Degree Preferred.
  • Minimum of 2-4 years of marketing experience.
  • Demonstrated proficiency with MS Office (Outlook, Word, Excel); and ability to learn required business systems.
  • Experience with customer relationship management (CRM) tools. Dynamics Marketing preferred.
  • Working knowledge of email marketing tools and software.
  • Experience with data analytics software.
  • Excellent problem-solving skills and the ability to multitask.
  • Ability to prioritize projects from multiple teams at high volume, on deadlines.
  • Strong work ethic, results orientated with an ability to work independently and handle multiple projects at once.
  • Ability to present information effectively and respond to questions and inquiries form coworkers, clients, and customers in a timely manner.
  • Willing to do things outside of the job description to accomplish department goals.
  • Willingness to work long, irregular hours, including nights, weekends and holidays as required.

Preferred Qualifications:

  • Events/Music industry experience preferred

Pay Scale: $67,000 - $70,000

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today's business climate.

Anschutz Entertainment Group is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law.

This Employer is subject to the Fair Chance Initiative for Hiring Ordinance (FCIHO) (LAMC 189.00)