Work at AEG

Integrated Marketing Manager- Creative Content

San Francisco, CA
Full Time

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. 

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. 

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Position Summary:

The Integrated Marketing Manager (IMM) is responsible for all marketing assets, content creation, advertising, and promotions for certain shows within the GVSF region. This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The IMM will be in constant communication with talent buyers, local and central leadership in order to oversee execution of best practices across social media, email, media buying, reporting, content creation and more .This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. This role will manage multiple budgets at once and place media that optimizes for right message, right time, right consumer to drive ticket sales. This role will be responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate and working with the central Digital Strategy team on product tools and digital best practices.  This role will be connected to the GVLA social team and will be the primary social and creative lead in the Bay Area region.   

Essential Functions:

  • Responsible for development and execution of integrated marketing and promotional plans for shows within assigned venue. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget.  Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show
  • Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
  • Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns 
  • Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.  Manage systems for social media execution across multiple venue socials including project managing content creation
  • Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies
  • Develop and pitch promotions to media outlets. Contact radio 5% and schedule radio time and set up giveaways.
  • Direct management of venue websites, live updates on social media day of show, overseeing house photographers, escort media, coordinate meet and greets and guest list.
  • Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.
  • Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails.
  • Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers
  • Build and maintain relationships with Direct management of venue websites, live updates on social media day of show, overseeing house photographers, escort media, coordinate meet and greets and guest list.  local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. 

Required Qualifications:

  • A minimum education level of: BA/BS in a related area
  • 3-5 Years of related work experience
  • Possesses knowledge and experience in marketing, knows how to drive awareness, engagement, and conversion.
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples if possible).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.
  • Creates clear, meaningful reports.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills, can write effective copy.
  • Displays ability to effectively communicate information and ideas, and collaborate with a wide range of personalities.
  • Is a team player with the confidence to take the lead and guide other employees when necessary.
  • Stays up to date on the latest creative and marketing trends.

Preferred Qualifications:

  • Loves music and live events
  • Loves art

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her/thier normal description.