Tour de France Paris, France

• The premier cycling event in the world, the Tour de France promotes daunting competition for the world's most elite cyclists
• The Tour started in 1903 and is a 23-day, 21-stage event
• From its breathtaking views from the top of Alp d' Huez, to the famous city finish on the Champs Elysées in Paris, the Tour de France is unmatched in tradition and prestige
• AEG has partnered with the Amaury Sport Organisation (owners of Tour de France) to leverage all marketing assets and media associated with each event, including on-site visibility, hospitality packages and various TV components
• The Amaury Sport Organisation will manage television production and international TV sales and distribution for the Amgen Tour of California in 2010 as part of the partnership

Please visit letour.fr for more information.