2012 Breakout Sessions

Global Premium Sales Strategy (The McDonald's Approach?)Location: Salons F-J
Speaker: Mike Tomon, Senior Vice President, Premium Seating

As AEG's world of premium business continues to grow, see an overview of our global strategy and approach to this area. This session will walk through basic sales principles that will help ensure the maximization of premium revenues from market to market. How these principles are able apply to our different venues, teams, and premium assets will be at the center of this discussion.

Winforever: the Art and Science of Competition Location: Salons E
Speakers: Winforever co-founder Pete Carroll, CEO Peter Ruppe
Creative Consultants Kevin Carroll and Yogi Roth

The Winforever team will guide the audience on an interactive, thought-provoking journey that will have the participants walking out with a vision for themselves and their brand that revolves around the art and science of competition.

AEG S.A.F.E: Terrorism and Security Challenges In The Year Ahead Location: Salon D
Panelists: Matt Bettenhausen – Vice President, Security, AEG (Moderator)
James Cawley – Vice President, Security, NBA
Steve Martinez – Assistant Director, Los Angeles FBI
Patricia Maisch – Special Guest

Join us for an enlightening discussion by a panel of experts on the emerging security issues and challenges we face. From international and domestic terrorism to firearm violence, the Assistant Director of the FBI and the head of NBA Security will join us to share their thoughts and experiences. We will also have a special guest who illustrates how one person can make a difference in emergencies and will tell us what she did to survive an "active shooter" tragedy. The session is designed to remind us that security is everyone's business.

Increasing revenue, attendance and awareness using traditional and digital Outdoor media.Location: Salons A-C
Speakers: Jim Campbell, Vice President, CBS Outdoor
Dan Scherer, General Manager, CBS Outdoor
Chuck Morris, CEO-President AEG Live Rocky Mountains

CBS Outdoor and signlanguage will demonstrate how Outdoor Advertising is best used for cost effective, high reach and demographic targeted marketing campaigns. Additionally the session will discuss the digital and interactive evolution and introduce the newest methods to ensure timely message delivery and speed to market.

The Science of Sponsorship Location: Salon E
Panelists: Chris Marking, Head of Sponsorship Strategy
Paul Samuels, Senior Vice President Europe AEG Global Partnerships
Sam Piccione, General Manager Sales China

Competition for brands to invest in sponsorship is fierce. The industry is now worth $48 billion and having a clear understanding of your own value is integral to success whether you are a facilities, event or sports team. AEG Global Partnerships have developed a sponsorship evaluation tool that delivers integral information for planning, negotiating and delivering maximum sponsorship potential. This session will highlight the processes undertaken and showcase its success through successful case studies from AEG's properties in Europe and China.

axs.com Ticketing: The Future of Ticketing Location: Salons F-J
Speakers: Blaine Legere, Vice President, AEG Ticketing
Dean Dewulf, Director, Interactive Booking Operations, AEG Live
Todd Sims, Senior Vice President, AEG Digital

Join us as we take a look at the future of live event ticketing…axs Ticketing. You'll get an overview of axs.com and a walk through of system features from the Virtual Waiting Room through to entering the venue. Get a taste of all that Axs.com has to offer and learn how axs Ticketing is raising the bar. Join us as we embark on the future of axs Ticketing.

AEG 1FORCE: The Multicultural Marketplace in the Digital Age Location: Salon D
Moderator: Judi Cordray, Vice President/ General Manager, ESPN Los Angeles Production Center
Panelists: Julie Pilat, KIIS FM Assistant Program Director & Music Director 98.7 FM Program Director
Susan Rosenbluth, Sr. Vice President, AEG Live/Golden Voice
Xiomara Wiley, Sr. Vice President, Sales & Marketing, Universal Studios Hollywood
Svetlana Scheck, Marketing Director, AEG Live UK

Entertainment is increasingly diverse both in terms of audience as well as talent. This multicultural marketing panel examines the importance of diversity when marketing entertainment content to a multicultural, multiracial, multinational, and multilingual audience. The speakers will provide a wealth of examples on leveraging diversity to build a brand and generate demand from all consumers who are more interconnected than ever.

AEG 1EARTH and AEG Energy Services: Energy Best Practices and Cost Saving Roundtable Location: A-C
Panelists: Scott Bosarge SVP of Business Services, AEG
Jay Cooper VP of AEG Facilities
John Hoekstra, Director of Sustainability, Summit Energy
Jennifer Regan Director of Sustainability, AEG
Martin Tull, Executive Director, Green Sports Alliance

Please join us for an energy best practices roundtable that will help prepare your facility to save energy and money over the next five years, starting in 2012. We will start with a panel presentation by industry experts and AEG leadership that will provide an overview of the key energy issues, why they matter to our business, and 2012 facility projects that will help us stay ahead of the curve. We will then break out into roundtable discussions and learn from each other's own experiences with Lighting and HVAC projects and best practices that have been implemented or looked at for your venue.

Global Partnerships & axs Revenue GeneratingLocation: F-J
Speakers: Bryan Perez, President, AEG Digital, Ticketing and Media
Shervin Mirhashemi, COO of AEG Global Partnerships
Todd Goldstein, President of AEG Global Partnerships

A discussion on the revenue generating side of the axs ticketing and digital platform.