2011 Breakout Sessions
Human Resources - AEG FIT
AEG is one of the leading companies in the sports and entertainment world. And now it's time to be one of the leading proactive companies dedicated to healthy living. AEG FIT is committed to arming you with motivating programs, supportive tools, and wellness education to promote a healthy lifestyle.
AEG Live - PROMOTING 101
Everything you ever wanted to know about buying, marketing, and producing a concert. From market research to the artist offer process, to advancing the show through post-show settlement, you will get a behind-the-scenes view of what it takes to become a promoter. Please come with your questions about the industry and also be prepared to get called on with questions from our expert panel.
LA Kings - SELLING AND MARKETING A PROFESSIONAL HOCKEY TEAM: A 360° VIEW
Get an insiders perspective on the creative and innovative ways the LA Kings are building an organization that delivers record results in a large and competitive marketplace. Hear insight into the strategies they have developed to Retain, Engage and Grow their fan base. The goal is to sellout STAPLES Center every night and provide Kings Fans with the best experience in all of professional sports. Presenters will be Chris McGowan (COO), Kelly Cheeseman (VP, Ticket Sales and Service) and Jonathan Lowe (VP, Marketing).
AEG 1Earth - AEG 1EARTH 101: LIVE MUSIC & EVENTS (10:00 AM)
Come learn how AEG 1EARTH applies to you and the live music and events industry! We will start with an overview of the key environmental issues and why they matter to our business and then do a deep dive into the environmental trends and best practices currently in the live music and events industry. Please come with your questions, we will have a few industry experts in the room and time for best practice sharing.
AEG 1Earth - AEG 1EARTH 101: FACILITIES OPERATIONS (11:00 AM)
Come learn how AEG 1EARTH applies to you and facilities operations! We will start with an overview of the key environmental issues and why they matter to our business and then do a deep dive into the environmental trends and best practices currently in the facilities management industry. Please come with your questions, we will have a few industry experts in the room and time for best practice sharing.
AEG 1Earth - AEG 1EARTH 101: SPORTS MANAGEMENT (Midday)
Come learn how AEG 1EARTH applies to you and the sports management industry! We will start with an overview of the key environmental issues and why they matter to our business and then do a deep dive into the environmental trends and best practices currently in the sports industry. Please come with your questions, we will have a few industry experts in the room and time for best practice sharing.
Sales - SELLING AND MARKETING L.A. LIVE
It's six live entertainment venues...it's a fourteen-screen cinema...it's the GRAMMY Museum...and nineteen dining experiences. It's over 1000 hotel rooms and luxury condominiums...it's the host of the EMMY's, the GRAMMY's and a year's worth of red carpet premieres. It's L.A. LIVE and it's a completely new paradigm in entertainment. It was once a VERY ambitious vision — a dream. Now, L.A. LIVE is perhaps the most entertaining place on the planet. Hear first-hand from the team that brings L.A. LIVE to life 365 days a year...creating and promoting events, selling private rental space, crafting the L.A. LIVE story and identity — attracting over 15 Million people to the district in 2010. This breakout session will be led by Carola Ross, Michael Roth, Todd Howk, Shelby Russell, Evelyn Taylor Carrion, Matt Rosenfeld, Francesca Leiweke and Scott Hanley.
Facilities - A SNEAK PEEK AT TOMORROW'S VENUES
Over the past three years AEG has opened nine world class venues that have raised the operating standard for our industry world-wide. We now will get a sneak peek of the next generation of venues under construction and opening in the next few years.
Presentations from:
- Scottish Hydro Arena, Glasgow, Scotland (John Sharkey, Group Chief Executive SECC)
- Türk Telekom Arena, Istanbul, Turkey (Raj Saha, Regional Director Operations AEG Facilities Europe)
- Mercedes-Benz Arena, Shanghai, China (Guy Ngata, General Manager)
- Arena Pernambuco, Recife, Brazil (Chuck Steedman, Senior Vice President/General Manager XL Center)
- Perth Arena, Perth Australia (Tim Worton, Group Director Arenas, AEG Ogden)
Global Partnerships - VENDOR SPONSORSHIPS AND FACILITIES
A Partnership is a two way street and vendor relationships, whether janitorial, parking or food services, need to follow that same model. Come join us as we discuss the myriad of ways that we can create impactful vendor experiences that ultimately provide great service form an operations standpoint, but meaningful sponsorship revenue as well." This breakout session will be held by Mark Faber, Nick Bakers and others TBA.
Digital - CAN YOU HEAR ME NOW? (10:30 AM session ONLY)
More smart phones can mean new ways to connect with fans — but only if there's enough wireless coverage. This breakout explores the challenges of maintaining wireless connectivity in the largest stadiums and venues. This breakout session will feature discussion including Stuart Hamilton, Sr. Director Sports and Entertainment, Cisco.
Win Forever - WIN FOREVER (11:30 AM session ONLY)
Come and learn about Seattle Seahawks head coach Pete Carroll and AEG's joint venture, Win Forever. This brand is a proven system of success for those who compete to maximize their potential in sports, entertainment, philanthropy, business, and life. Its focus is on being the "New Generation of Coaching for the Next Generation of Athlete" around the world as a variety of Win Forever Workshops begin in April at LA Live. In this session, you will be given an overview about how Win Forever will change the coaching profession and be taken through a variety of exercises to develop your own leadership philosophy.
