AEG 1EARTHAEG's industry-leading environmental sustainability program

The AEG 1EARTH mission is to reduce our company's environmental impact and drive business value through sustainability.

/media/images/aeg1earthAEG 1EARTH is AEG's corporate environmental sustainability program. Through AEG 1EARTH, AEG identifies goals to guide company decision-making, measures and quantifies the environmental impact of our activities, and develops strategies and tools to improve our environmental performance. The core elements of AEG 1EARTH are our 2020 Environmental Goals, AEG Ecometrics system, and education and communication initiatives.

[+] 2020 Environmental Goals

In 2010, AEG established a set of eight specific performance goals for 2020 across five areas: Energy and Climate, Water, Waste and Recycling, Responsible Purchasing, and Education and Communication. These goals are designed to drive AEG to continuously improve our environmental performance over time.


* All goals are measured against a 2007 baseline

[+] AEG Ecometrics

AEG measures our progress towards these 2020 goals using our AEG Ecometrics environmental performance tracking system. Through Ecometrics, we can track more than 86 data points, ranging from energy consumption to food composted.

We measure the environmental performance of all AEG-owned or managed venues using Ecometrics. Venue managers can leverage this data to find opportunities to reduce their environmental footprint. AEG's sustainability team relies on Ecometrics data analytics to understand and manage the company's aggregate environmental footprint, and to identify high-priority projects. Ecometrics also helps us evaluate the success of our initiatives and develop best practices, which are shared throughout the company.

Because our business is continually growing, and we manage a diverse portfolio of venues, we normalize our Ecometrics data by total attendance to provide a clear indicator of our overall environmental performance.

[+] Education and Communication

Our experience to date has demonstrated that people are the key to successful sustainability initiatives. The best technology in the world can't achieve its full potential if people don't understand how to get the best from it. That's why AEG incorporates sustainability into our employee training programs and works to help employees understand the environmental impact of their jobs. We also encourage venues to create "green teams" that empower employees at all levels to get involved in sustainability.

With the high visibility of its venues and events, AEG also has a unique platform to raise public awareness of environmental sustainability issues. We reach these audiences by distributing environmental messaging in venues, online and through social media, as well as hosting awareness-raising events for Earth Hour, Earth Day, and America Recycles Day. Through these education efforts, we encourage guests and the public to incorporate environmentally friendly choices into their daily lives and strive to extend our positive impact beyond AEG events.

Environmental Sustainability Report

In 2010, AEG became the first company of our kind to release an environmental sustainability report. In 2015, we released our fourth sustainability report, which details the environmental performance of AEG's 76 owned and managed venues in 2014. Click here (opens in a new window) to view AEG's 2015 Sustainability Report and see below for a snapshot of our progress towards AEG's 2020 Environmental Goals.


Eventim Apollo in London, United Kingdom Reduces Waste with Plastic Beer Bottles


At the historic Eventim Apollo in London, safety is paramount. Similar to other venues, the theater does not allow glass containers, which pose a potential hazard to guests and performers. This creates a challenge when serving glass-bottled beer, which must be poured into a separate plastic cup, thus doubling the packaging waste of one beer. To address this issue, the theater began sourcing Heineken beers in lightweight plastic bottles, rather than traditional glass containers. This switch not only eliminated the waste of additional cups, but also improved the efficiency of bartenders, who no longer need to pour the beers. Darren Murphy, General Manager, highlights the multiple benefits of this approach: “We eliminated several levels of waste: the purchase of cups, the labor to pour the beers, the labor to clean up the added cup waste, and the cost to recycle the used cups. Ultimately, it’s just simpler and it reduces our environmental impact.”

Click here (opens in a new window) to view our 2015 Sustainability Report and learn more about AEG's sustainability efforts.

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