AEG LIVE views itself as an extension of the artist's career team including the manager, agent, and label. Our goal is to join forces with the artist and to work with them to develop a strategy to achieve career elevation and stability while maximizing box office revenue. Rather than simply being a promoter and a bank, we become a strategic investor in an artist's career by providing marketing services and, when required, production infrastructure that enhances the value of the "live" aspect of an artist’s performance.